Red Cosmetica came to life after out founder, Australian entrepreneur Adam Coutts, discovered a gap in the cosmetics market that literally made him think WTF?!

The gap? Despite red lipstick being the universal lipstick colour for virtually every woman on earth, and despite many of those women never having found her perfect shade, nobody had ever thought to create a range of red lipstick brand. A brand dedicated only to red lipsticks.

In 2014 the world’s first and only range of red lipsticks was born and launched under the name Red Burlesque with a mission: to make damn sure every woman, anywhere in the world, could find her perfect red in a heartbeat. All wrapped up in a formula that’s luxuriously moisturising, long wearing, allergy free and cruelty free.

The Red Burlesque range boasted 21 shades or red, each hand picked by and named after 21 world-renowned Burlesque performers from all corners of the globe.

Fast forward a couple of years and we realised two things: one, that 21 shades was too daunting a number for many women to choose from; and two, other lipstick brands had begun to attach the word “Burlesque” to some of their shades of red. So we rationalised the range to 15 shades and re-branded under the name Red Cosmetica.

From the very beginning we’ve always been a brand of firsts.

We were the first brand to launch a mobile app that enabled women to take a selfie and virtually try on each of our shades. Then we followed that with our Instagram filters that let you try, snap and share your red lipstick selfies and even click through to buy.

We were – and still remain – the first brand to name our shades by a code that refers to the skin tone they suit and the lipstick finish.

And we are the first and only brand to launch a What’s My Shade service – an online red lipstick matching service that connects you with our beauty team to recommend the perfect Red Cosmetica shades for your skin tone, complexion and lipstick preferences.

And there’s more firsts to come.