Picture this …
It’s the day before Valentine’s Day. You’ve gone all out for this one. Cocktails at on the rooftop of that raved about new bar; dinner at her favourite (and hugely expensive!) restaurant; hotel suite for the night with breakfast in the room and a late checkout.
Now you’re wondering if you should have bought her something special as well. But, thanks to the above, money’s tight. Then you have a revelation. Red lipstick! She hoards red lipstick!! Can’t be too hard finding a new killer shade of red you think to yourself.
Fifteen minutes later you’re in her favourite beauty store – the lone male in a sea of women. Suddenly you find yourself facing what seems like the biggest wall of lipsticks on earth. All shapes, sizes, colours, finishes. And brands! Dozens and dozens of brands.
Ok, here’s all you have to know to pick a red lipstick that will have her stunned and amazed and become her new go to.
There are only three things you need to remember – skin tone, complexion, finish.
First, skin tone. Look at the veins in her wrists in natural light. If they look green she has a warm skin tone, if they look blue she’s a cool skin tone. And if it’s somewhere in-between, she has a neutral skin tone and can pull off pretty much any shade of red lipstick.
Big hint … over 80% of women fall into the cool category, so if you don’t know her skin tone, go with cool and hope to hell she’s not in the 20%.
Cool Skin tones suit blue tones of red, berry reds, blackberry reds, brick reds and plum tones.
Warm Skin Tones suit orangey reds, warm reds, tomato reds, brown based reds, golden reds and tawny reds.
Next, her complexion. If she has fair skin, go with light to mid red shades. If she has a medium or olive skin tone, you can go with mid reds to slightly deeper reds. And if she has dark skin, you can go either darker or brighter, depending on her skin tone.
Lastly, lipstick finish. There’s really only three: matte, cream, gloss.
If you think about it, you already know the shade and finish of her current go to red, so if you can picture that and follow the above rules you’ll never go wrong.
Oh, and there’s a fourth rule: don’t even think of buying her a lipstick for anything under $30.
Or you could just go straight to the Red Cosmetica online store at redcosmetica.com/shop where you’ll find the largest range of the most sumptuous red lipsticks on earth. All categorised by skin tone, complexion and lipstick finish so you can find her new killer red in a heartbeat.